WBRZ News 2 Baton Rouge, also known as News 2, is an American television station in Baton Rouge, Louisiana. The station is owned and operated by the Cox Media Group subsidiary of Cox Enterprises.
WBRZ is part of the Sun Belt region and primarily focuses on local news and weather coverage. WBRZ News 2 Baton Rouge’s main studios are located on Airline Drive in southern Baton Rouge. The station also has bureaus in Denham Springs and New Orleans as well as affiliate studios in Plaquemine and Opelousas. WBRZ News 2 Baton Rouge is the flagship station of the Sun Belt region and broadcasts in digital HD.
The number of local news stations in Baton Rouge ranges from six to nine; however, WBRZ News 2 Baton Rouge is the only station focusing on local news. In addition to local news, most stations focus on weather updates or sports coverage.
Local news stations are usually funded by advertisements or grants from governments and nonprofit organizations. Local news stations can also be funded by cable television companies that carry local channels and pay for ad space on the channel. Local news anchors typically work regular business hours at their broadcast facilities. A local anchor typically starts a broadcast at the start of a newscast with weather updates or a national political update before focusing on local news stories.