KSBY News is the NBC affiliate for the Central Coast of California. They are based in San Luis Obispo and their signal serves most of the region from Pismo Beach to Morro Bay, and inland to King City.

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KSBY is the NBC affiliate for the Central Coast of California, serving the cities of San Luis Obispo, Santa Maria, and Paso Robles. KSBY News is dedicated to providing accurate and comprehensive news coverage for our viewers. Our website features a blog section where our reporters share their insights on the stories that matter to our community.